Melaleuca Announces New 12x Super-Concentrated EcoSense®

Clean homes. Clean streams. Clean air. Clean conscience. That’s our philosophy on cleaning.

For over 30 years, Melaleuca’s innovative cleaning products have used natural and biodegradable ingredients that clean even more effectively without damaging the environment. None of our cleaners contain chlorine bleach, ammonia, formaldehyde, or other toxic chemicals. As a result, none of them requires a childproof cap.

We’re also the market leader in concentrated formulas. By making our cleaning products as concentrated as possible, we use less plastic in our packaging, less fuel in shipping, and we generate less waste. We believe that adding fillers to cleaning products is a waste of resources and customers’ money.

Larger bottles not only waste plastic, but water is heavy and costly to ship. Packaging and shipping water is an expensive and wasteful endeavor—and completely unnecessary. Almost every household in the developed world has water available at the sink at almost no cost to the customer.

For years, we have been the only company offering 6x concentrated cleaners. Now we’re proud to share with you four incredible new 12x EcoSense cleaners! These unprecedented, super concentrated formulas are the result of state-of-the-art manufacturing and careful, scientific selection of ingredients.

Here’s a closer look at each one:

Tough & Tender® 12x Super-Concentrated All-Purpose Cleaner

• Safe for cleaning nearly all surfaces—granite, marble, even natural stone
• No caustic chemicals, no safety caps required
• Wipe material is biodegradable—a rarity in the marketplace
• Replaces other all-purpose cleaners and wipes like Formula 409® and Clorox® Green Works®

Tub & Tile™ 12x Super-Concentrated Bathroom Cleaner

• No chlorine bleach, toxic chemicals, or harsh fumes
• Spray on, let sit a few minutes, then scrub and rinse off
• Replaces Tilex®, Comet®, Scrubbing Bubbles®, Soft Scrub®, and Clorox® Bleach Foamer

No Work® 12x Super-Concentrated Daily Shower Cleaner

• Simply spray on wet surfaces after every use
• Keeps showers and tubs clean
• Replaces Tilex® Daily Shower Cleaner® and Arm & Hammer® Clean Shower®

Clear Power® 12x Super-Concentrated Glass Cleaner

• Dramatically improved cleaning power with naturally derived, ammonia-free cleaning agents
• New, fresher fragrance is preferred 4-to-1 over the previous scent
• Works best with our lint-free Microfiber Glass Cleaning Cloths

Each of these new formulas offers all the cleaning power you love in an even smaller, more condensed size you won’t find anywhere else. For safer formulas, better value, and unmatched innovation, nothing’s better for your home and family than EcoSense.

We’re also pleased to announce all-new labels on our EcoSense products.

Our new labels make it easier to understand how to use the products, what’s in them, and what makes them the best on the market. All the information you need to know is now clearly visible, making it easier than ever to keep your home safe and clean.