Overcome Quitters Day to Reach Your New Year’s Goals

Millions around the world set goals and New Year’s resolutions each January, and millions give up before even two weeks have gone by. But that’s not going to be you this year!

In 2024, we talked about Melaleuca products to help you conquer Quitters Day—the Peak Performance Nutrition Pack, GC Control, Proflex Protein Powder, the Sustain Performance lineup, FiberWise Drink, and Mela-Out Magnesium. Click on that link to read about how these products can help you reach your goals!

For 2025, we’re going to talk strategy for surviving the second Friday in January—Quitters Day. Having superior products is great, but you still need to have a game plan. You still need the right mindset, the right perspective.

Whether you’re trying to lose weight, gain muscle, create a new skill, advance your career, or achieve any number of other goals, here are some strategies to keep your head and heart in the game.

Understanding Quitters Day and Why We Quit

Starting a new year can feel like walking around a corner. It’s exciting because you’re ready to encounter something new. The new year feels like an unknown land full of possibilities. However, though our instinct to explore opportunities is strong, we have another equally strong instinct—the instinct to survive.

The unknown brings danger, and new possibilities and habits can also mean new challenges. Our tendency to resist forming new habits is a natural desire to avoid these dangers. Achieving resolutions and goals typically requires our brain to form new neural pathways, which takes time—far longer than a couple weeks. And the novelty and excitement of embarking on a new goal-oriented adventure wears off quickly. Old habits die hard, but they can die.

Strategies for Overcoming Quitters Day

1. Start with Small, Realistic Goals

That excitement of turning the corner into the unknown of 2025 might tempt you to go big with your goal setting. But resist that temptation! Big, ambitious goals can easily lead to burnout, whether they’re fitness goals or something more mentally focused.

Instead, break down your goal(s) into smaller goals, manageable milestones, and then focus only on one at a time.

For example, perhaps you want to work out every day for an hour. A more manageable goal to start with would be to exercise for 10 minutes every other day. Maybe you want to travel more, even international travel. You could start by making a goal to travel to the next state over, or to a fun destination within two hours of your home. Or maybe you want to eat healthier. Rather than making a complete turnaround right away, try just focusing on making one meal of each day healthy, or only worry about eating healthier on Mondays, Wednesdays, and Fridays.

2. Find Supportive People

Remember that humans are social creatures. We thrive with social connection. Share your goals and aspirations with supportive friends, family members, or mentors. Accountability partners or group activities can also make a big difference in your success.

Better yet, find someone who shares a similar goal with you, or convince a family member or friend to tag along on your journey!

3. Celebrate the Small Victories

When you have small, manageable goals, you’ll reach a success easier and quicker. And when you reach that success, make a big deal about it! Maybe not with every single person around you, but certainly with your support person or group! Celebrating these important moments helps to reinforce the behavior or habit you are trying to learn and will keep your motivation high. The excitement of adventure can be brought back to the surface, and the fear of the unknown will diminish as you realize that you can overcome your obstacles and progress.

Reward yourself with something simple and equally small (don’t overdo the rewards or they’ll lose their effect). Let yourself watch a movie or enjoy a favorite snack, or even boast just a bit to your friends. Just be sure your rewards don’t conflict with your goals! If you’re trying to stay away from the TV, don’t watch a movie. If you’re trying to eat healthier, skip the ice cream (and choose a healthy treat you like). If you’re trying to stay off social media, don’t get on Facebook to share your success.

4. Remember that Setbacks Are Natural and Normal

The right mindset will help you see setbacks not as failures but as opportunities for learning. It’s not a matter of if—it’s when. When you do stumble to one degree or another, just pick yourself back up like nothing happened. Consider why the setback happened, adjust your approach, and keep moving forward. The key here is staying consistent. This is a marathon, not a 100-meter sprint.

Everybody “fails” on their way to success, whether those setbacks are tiny or major. If you expect your journey to achieving your goals will be smooth sailing, then you are expecting too much of yourself, and also the world around you.

The Story of Kenneth Rooks

Kenneth Rooks is a professional track athlete. During his college career, he competed in the 3,000-meter steeplechase at the 2023 USA Outdoor Track and Field Championships in Eugene, Oregon. The race was full of professionals, and Rooks was one of the only college athletes in the race.

Though he had a good start, on the second lap, Rook tumbled over a barrier and dropped behind the pack. In nearly all cases, such a setback would all but eliminate an athlete’s chances of finishing even fourth or fifth. Rooks could have reasonably decided to just give up and not even try for the remainder of the race. But he had prepared beforehand and trained for such a scenario. Though he certainly hoped to not fall during the race, he knew it was possible and made a plan to catch back up slowly in case it happened.

It took him two whole laps to catch up to the pack, and then he started passing the other men. It turns out he didn’t place fifth, or fourth. He didn’t place third or second either. He won the race!

Of course, your goals for the new year aren’t a race. You don’t have to get a certain time, and you’re certainly not competing against anyone else. But like Kenneth Rooks, you don’t have to give up when you tumble. The key is to just get up and keep going.

5. Let Melaleuca Help You Reach Your Goals

Melaleuca: The Wellness Company offers more than 400 products to help you live a healthier, more fulfilling life. From sports nutrition and supplements to personal care and healthy snacking, Melaleuca products are your go-to companions on your journey to reaching your goals for 2025.

One of these products is new from 2024, and it’s designed to help boost energy and focus.  

FocusAP

Whether your goal is to exercise more, eat healthier, increase social interactions, or anything else, being more focused and energized will increase your chances of success. But there will be times when willpower will wane and you’ll need an extra boost. That’s where FocusAP comes in!

FocusAP has been a game changer for many Melaleuca customers. It’s specifically designed to enhance both attention and performance.

How Does FocusAP Work?

FocusAP is a combination of natural ingredients—caffeine, theacrine, methylliberine, and coffee berry—that delivers a mental and physical boost.

• Quick-release and slow-release caffeine give you that energy boost without the crashes.
• Methylliberine and theacrine help to enhance your focus and sustain dopamine levels, helping you maintain a more positive mindset.
• Coffee berry helps to support brain health by promoting the learning and memory functions within your brain.

Turn Quitters Day into Victors Day

For too many, Quitters Day marks the end of a resolution. But not for you! Instead, let the second Friday of January be a day to refocus and recharge!

By setting realistic, achievable goals, celebrating your progress, leaning on your support system, and giving yourself the right tools (like FocusAP), you can turn a day notorious for giving up into a day of success. Instead of giving up on your resolutions, you’re going to ensure that your resolutions stick!

This year, Quitters Day doesn’t stand a chance!

FAQs About Quitters Day

What is Quitters Day?

Quitters Day falls on the second Friday in January. It marks the time when many people abandon their New Year’s resolutions.

How can I ensure that I remain focused on my goals?

Be realistic by breaking up bigger goals into small, achievable goals. Build a supportive social network and don’t go it alone. Celebrate your progress, even the small successes, to help yourself learn that you can reach your goals. Use tools like FocusAP to maintain focus and energy—and remember that Melaleuca has more than 400 wellness products to help you reach your goals!

Why is Melaleuca FocusAP ideal for helping me with my goals?

FocusAP delivers a balanced mental and physical boost with natural ingredients—caffeine, theacrine, methylliberine, and coffee berry—helping you stay alert and motivated throughout the day.