Melaleuca Introduces New Safe & Mighty™ Toilet Bowl Cleaner

The toilet is a dirty place. No one wants to leave evidence of their daily dealings behind for friends, neighbors, or mothers-in-law to discover on their next visit. And until now, when it came to cleaning your toilet bowl, you had one of two not-so-appealing options to choose from:

• you could buy a product that cleaned your toilet bowl, but contained harmful chlorine bleach and toxic chemicals; or
• you could buy a product that was safer for your family and the environment, but live with a dirty bowl.

That was it: a clean bowl or a safe bowl. Well, who says you can’t have both?

Now you can get a sparkling bowl without flushing the environment down the toilet. All-new Safe & Mighty Toilet Bowl Cleaner—the latest addition to Melaleuca’s amazing EcoSense® family of environmentally and economically sensible cleaners—is an effective and environmentally responsible way to keep your toilet bowl clean and fresh.

One look at Safe & Mighty, and it’s clear you’ll never need another toilet bowl cleaner again:

• No chlorine bleach, toxic chemicals, or harsh fumes
• Made with natural thyme oil and organic cleaners (like citric acid)
• Concentrated, easy-cling formula
• Amazing fresh fragrance
• No childproof cap required
• Tilt-neck bottle delivers gel right where you need it

Safe & Mighty delivers unmatched cleaning power with organic cleaners that keep your bathroom smelling as clean as it looks. In lab tests, Safe & Mighty outperformed the competition at removing stubborn grime and buildup. In fact, it was more effective at removing hard water stains than Lysol®, Clorox®, and Seventh Generation products.

Safe & Mighty is not only effective, it’s better for your environment as well. It’s the clean you demand with the safety you’ve come to expect from EcoSense.

Safer for your home
Just look at the sobering statistics. It’s estimated that 61% of toilet bowl cleaners contain chlorine bleach. An additional 26% of adults use chlorine bleach directly in their toilet bowls. That means nearly nine out of 10 toilet bowls are being cleaned with a known poison.

Did you know that exposure to chlorine bleach is the leading cause of all household cleaner-related injuries to young children? The most common types of injury from bleach are poisoning (68%), chemical burns (15.9%) and skin/eye irritation (10.4%).1

According to the American Association of Poison Control Centers, bleach is responsible for more than 46,000 reported poisonings per year.2 To put that in perspective, three times more people are treated for bleach exposure than those who receive treatment for poisonous snake bites (including copperhead, coral, cottonmouth and rattlesnake bites) and spider bites (including black widow, brown recluse, and all other necrotizing spider bites).2

Recent medical studies have also revealed another disturbing trend. Many household cleaners lead to a higher occurrence of asthma.3 Chlorine bleach specifically aggravates the membranes in the lower respiratory system, causing shortness of breath and wheezing.

So the next time you decide to clean with chlorine bleach, it might be a good idea to use a respirator in addition to the goggles, rubber gloves, and protective clothing most chlorine bleach products recommend you use. Or you could just reach for Safe & Mighty. Its safe and effective ingredients don’t even require a safety cap.

Easier on the environment
When you clean with chlorine bleach, you aren’t just putting your home at risk; you’re also releasing harmful chemicals into the waterways. High amounts of chlorine bleach in our waterways can result in dangerous toxins that linger in the water or soil and take many years to disappear. This is one reason the EPA doesn’t recommend any cleaners containing harsh chemicals be put down the drain.

Because Safe & Mighty uses organic cleaners and thyme oil, it’s safer for your home and the planet, having roughly the same environmental impact as a bowl of lemons.
What’s more, the concentrated formula saves plastic and gives customers like you a better value.

With Safe & Mighty, you can have it all!

Sources:
1. Household Cleaning Product-Related Injuries, Pediatrics, September 2010
2. 2013 Annual Report of the American Association of Poison Control Center
3. American Lung Association